Why Value Networking is essential or why shopping for skills on LinkedIn might get one in trouble.

Written by
Katya (Ekaterina) Casey

An example of the difference between U3 Explore and LinkedIn approach to professional networking. I use LinkedIn regularly myself following the posts of the people whose opinion I value and from whom I learn. Today on LinkedIn, I came across a simple explanation of why building a Value Network that is assembled and promoted not by paid campaigns but by our personal experiences will save us from trouble. The bottom line is that paid advertisements do not guarantee the quality of advice or service. Reference-based relationships do.

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When I describe to other professionals what we do on U3 Explore many replies with: “oh, it is just like on LinkedIn.” And I reply that we are anti-LinkedIn.
Now I can share a perfect example of the difference. I use LinkedIn regularly myself following the posts of the people whose opinion I value and from whom I learn. Today on LinkedIn, I came across a simple explanation of why building a Value Network that is assembled and promoted not by paid campaigns but by our personal experiences will save one from trouble.
Over the last few years, we focused on building a strong network of small businesses and consultants based on 20-30 years of our personal experiences in the industry. We started with geosciences (for some people, it is already a comprehensive approach) and extended ourselves in the world of technologies and startups.
We do not only go to geoscience events, but we are also participating in the meetings of software developers, startups, business intelligence, and market assessment specialists. We even tried to join HR conferences but got rejected since we are not HR professionals. But it is the other story…
Today, let me tell you how the U3Explore Value-based network saved me from the fraud published on LinkedIn. While checking some messages on LinkedIn, I’ve noticed a cute promotion in the picture below.

LinkedIn promoted posts May 2020

I followed the link and ended up on a slick looking website.

Cloud advisory board website

I browsed around and found perfect marketing images and quotes. I think there is a lot of value in quality advisory boards on the projects, and the first impression of the site was excellent. I shared this link with our technical partner, whose business uses cloud-based computing. He immediately warned me about the fraudulent nature of this site and the people behind it. This site is steadily promoted on LinkedIn, and I am sure there are many more examples like that on the internet.
The bottom line is that paid advertisements do not guarantee the quality of advice or service. Reference-based relationships do.

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Technology
Geography
Global