Four months ago, following "stay at home" suggestion, I thought: "How dreadful and how long will the lock-down be?". It is clear now that the current restrictions will continue to affect our business practices for the rest of 2020 and 2021, at least until vaccinations are rolled out and proved to be effective.
After four months of event cancellations and rescheduling to virtual conferencing, the "wait and see" marketing strategy is no longer an option for most companies. The business environment and especially marketing are now moving into the digital realm with remote meetings, product reviews, and sales in the oil and gas industry.
While I can't read the future, I can see that we are forming new business practices and lifestyles, governed by requirements of social distancing, quarantines, and contact tracing.
As a consequence of COVID19, most trade shows and events planned during 2020-2021 will be virtual, which places new demands on the exhibitors. To differentiate a company or the opportunities available for sale, and to draw the attention of the event visitors, attractive digital products are required.
U3 Explore offers a unique "Virtual Booth Assistant" service - a product of Petrosys, Actus Veritas Geoscience, PetroCubic, and code t3 partnership.
Petrosys are making their Petrosys PRO subsurface mapping software available as Software as a Service (SaaS) on the software rental PetroCubic platform, and Actus Veritas Geoscience specialists are available to assist clients with the preparation of a complete digital package that will be ready for upload to the virtual booths of the trade shows or marketing events.